American Express gains sponsorship to Argentina national football teams

Credit: Shutterstock
Credit: Shutterstock

American Express has been selected by the Argentine Football Association (AFA) to become the official card of its national teams. 

The US card network will sponsor the senior men’s, senior women’s and youth teams whilst also providing cardholders across the Americas with exclusive benefits. 

Members with American Express Card issued in the Americas will be able to gain early access to tickets and preferential seats at all Argentina national games hosted in the country. 

Further benefits include selected experiences to meet and greets with players, training session visits and entry into autographed merchandise raffles. 

Lisandro Delfino, Vice President of Alliances with Issuing Banks in Latin America at American Express, said: “We are proud to celebrate this agreement with AFA and to be sponsors of the Argentine National Team. 

“This alliance allows us to continue expanding our brand’s presence in the Americas. The powerful backing of American Express will accompany the Argentine national teams in their challenges.”

The partnership will last until 2026, coinciding with the FIFA World Cup hosted in the US, Mexico and Canada that year where the senior men’s team will look to defend their trophy they won in Qatar in December 2022. 

Leandro Petersen, Commercial and Marketing Manager of AFA, added:This agreement reinforces and expands the presence of the AFA brand in strategic markets, such as the United States and Latin America, where we reaffirm our leadership position. It is important that a leading company like American Express accompanies us in this process. 

“The AFA brand continues to grow with top-level business partners and the global positioning of our brand is consolidated. For all fans of Argentina in the region, this agreement will allow them to access exclusive experiences and feel closer to their idols, one of the objectives pursued by AFA through its sponsors. 

“We thank American Express for the work and trust in AFA to develop this important alliance. We want to continue adding strategic partners around the world and this agreement is an important step in that direction.”