American Express has revealed expanded perks for cardholders through an extension to its partnership with Formula 1.
Through this new partnership, American Express Card Members will gain access to a wider range of benefits and perks, such as Amex Presale Tickets, Paddock Club and Grandstand tickets. Additionally, American Express will also host business customers and partners through certain hospitality offerings.
Elizabeth Rutledge, Chief Marketing Officer at American Express, said: “We are thrilled to expand our relationship with Formula 1, building on the strong momentum of the sponsorship in the Americas over the past year. This demonstrates yet another way we are continuously enhancing the value of American Express Membership for Card Members around the world.
“With more than 300 million fans worldwide age 18-34, F1 continues to grow in popularity and as a passion area for Millennials and Gen Z – American Express’ fastest growing customer segment.”
Benefits for cardholders start at this weekend’s Mexico City Grand Prix, taking place between October 25-27. At this race, cardholders will have access to complimentary Amex Race Radios to tune into track commentary and fans with eligible race tickets can also spend time at the Amex Fan Experience space.
Emily Prazer, Chief Commercial Officer at Formula 1, said: “American Express has been a fantastic partner to Formula 1 in the Americas and as a supporter of F1 ACADEMY, and I’m delighted that they have chosen to expand their relationship with us to become an official partner.
“We look forward to working with Amex to enhance the experience of Card Members at our races and showcasing Amex perks to our existing fans everywhere we race.”
Earlier this year, American Express announced it would become an official partner of F1 Academy for the 2024 season, with a special focus on backing women in the sport.
This agreement, saw the organisation collaborate with the payment giant to produce partnership activations that focus on backing women across the sport and supporting small businesses.
