MiFinity growth continues with latest merchant landmark 

gaming
iGaming is estimated to be worth £40bn

iGaming payment services company, MiFinity, celebrated a milestone this month as it passed 500 merchant branding integrations. 

This builds on the firm’s rapid growth within the iGaming space, as it has elevated its market-position through collaborations with the likes of Betsson, GGPoker and iBet in its rapidly expanding merchant base. 

MiFinity CEO Paul Kavanagh said: “Our accelerated growth has been a massive team effort. Our tech and product teams have developed a portfolio of services that is second to none and have operators banging on the door, wanting to integrate MiFinity. Our customer care team goes above and beyond to help players get the most out of our services, which in turn helps our merchants. 

“Our affiliate, marketing, and commercial teams have a huge amount of market experience and are focused on supporting our merchants’ strategic goals, helping them increase conversions, revenue, and brand loyalty. And, of course, everyone else behind the scenes at MiFinity is committed to driving our success. 500 merchants and counting are all down to our incredible team.”

The firm has also continued to expand its MiFinity eVoucher, which is now available in 225 countries and territories, and core products such as the MiFinity eWallet and PayAnyBank servicing 82 countries.

Kris Deyanov, Head of Business Development, added on the landmark: “MiFinity is in the enviable position of having iGaming customers asking operators to integrate our services into their cashiers so they can use the MiFinity eWallet. 

“Forward-thinking, customer-centric operators understand that payment options are a significant and crucial part of the customer experience and that the right partners can help boost customer acquisition, retention and increase engagement. It’s not just about delivering frictionless and speedy transactions; it’s also about all the added value a payment services provider like MiFinity offers.”