E-wallet provider MiFinity is expanding its services to merchants and consumers in Asia with the addition of two new digital wallets.
As part of its focus on the Asian market, MiFinity has launched Rabbit Line in Thailand, as well as LinkAja in Indonesia, two popular payment methods in the two respective markets.
MiFinity will provide both Rabbit Line and LinkAja with the backing of its single interface to integrate both digital wallets to make secure contactless payments at relevant merchants and retailers.
Commenting on this expansion, Paul Kavanagh, CEO of MiFinity, said: “Asia represents a key growth market for MiFinity, and we are committed to providing merchants with the best possible solutions to reach their customers in this region.
“By integrating popular local payment methods and expanding our currency support, we are making it easier for businesses to offer seamless, trusted payment experiences. Our investment in the region underscores our dedication to supporting both our merchants and our highly engaged e-wallet users, ensuring they have access to the payment options that best suit their needs.”
The Asia-Pacific region is rapidly evolving as one of the leading digital economies in payments. This has seen the development of QR code payments and integration of account-to-account (A2A) payments shape the sector to deliver faster, more secure transactions.
MiFinity stated it will continue to be a go-to payment provider for merchants to break into the Asian market, with the addition of the two new wallets being viewed as critical for companies to ensure they are delivering seamless customer payment experiences.
In a statement, the company said: “By integrating Rabbit Line Pay, LinkAja, and direct bank transfers, MiFinity provides businesses with the tools they need to tap into these opportunities, delivering seamless payment experiences that align with local consumer preferences.”
As APAC customers increasingly prefer digital wallets, MiFinity stated that more Asia-backed digital wallets will be available on its platform in 2025.
