American Express subsidiary Accertify has linked up with Hard Rock Digital to implement its fraud prevention software to better protect sports betting gamblers.
Predominantly looking to protect mobile Hard Rock users, Accertify aims to protect customers’ accounts and personal information, prevent fraudulent activity, and manage chargebacks, all whilst minimising friction for Hard Rock Sportsbook mobile users.
“Hard Rock is one of the world’s most recognised brands. Known as a leader in the gaming and hospitality industry, it is critical that Hard Rock protects its brand reputation and customers’ trust in its new Sportsbook app,” stated Mark Michelon, President of Accertify.
“Accertify is uniquely positioned to protect users of Hard Rock Sportsbook, drawing on our vast security and fraud prevention expertise in the igaming industry.”
Matt Primeaux, Executive Managing Director and President of Hard Rock Digital, added: “Players choose Hard Rock not only because of our legendary entertainment experiences and best-in-class products, but because it’s a brand they know and trust.
“As we digitise the Hard Rock experience for online consumers, Accertify helps ensure that our players remain fully engaged in the enjoyment of their gaming knowing that they’re protected by the latest technologies to mitigate fraud and other abuses.”
