PopID, a consumer authentication platform, is linking up with global card network Visa to offer ‘new safe, secure and innovative ways to pay’. 

The two companies will collaborate on launching a facial recognition payment system for consumers in the Middle East region. PopID’s ‘PopPay’ facial ID service will be rolled out to companies such as Costa Coffee, in addition to Cove Beach at Caesars Palace and Coca-Cola Arena in Dubai

Facial biometrics has become a popular and unique payment method over the past decade. The Economist Intelligence Unit suggests that “85% of executives believe biometrics will be used to authenticate the vast majority of payments in the next ten years.”

John Miller, CEO of PopID, commented on the partnership: “We expect face pay to become the global standard for payments, and we are determined to make PopPay the consumer brand that is used and trusted by people all over the world.” 

Through the newly established partnership, Visa will be able to benefit their customers with the capabilities of linking facial biometrics to their debit cards. This sets in motion the card network’s continued efforts into finding new alternative payment methods (APMs). 

“Facial biometric payments are at the forefront of payments innovation, providing cardholders a fast, seamless and most importantly, a secure way to authenticate and make a payment,” said Akshay Chopra, Head of Visa CEMEA Innovation and Design.

“From across our partner network, we’ve seen heightened interest in co-creating new facial and biometric payments moments. Through this partnership with PopPay, we are keen to help clients roll out biometric payment capabilities faster and with more success.”

With Visa’s help through PopPay, the card firm will look to expand across the Middle East region by partnering with merchants and offering new payment technologies.