OKTO has signed with Merkur Slots and Merkur Bingo in a bid to extend a ‘growing’ cashless relationship with UK machine players.
The deals will see the OKTO.wallet available in 200 venues throughout the country stretching from Hereford to Harlow, Dundee to Dunstable and Cardiff to Coventry.
Simon Dorsen, CCO at OKTO who is responsible for directing the roll-out of the OKTO.wallet in the UK, commented: “This is another major agreement and one that we are incredibly pleased to confirm with Merkur, one of the most respected and recognised names in world gaming.”
The enterprise initially formed a collaboration with Merkur in May 2021 as it signed an agreement with Regal Gaming and Leisure.
“Adding to the relationship in this way means that we are now active in the Pub, AGC and Bingo sectors which I believe reflects the appeal of the app with players, what it can deliver from a commercial perspective but also its’ role in delivering a safer gambling experience,” added Dorsen.
“This uses tools including age verification, time-out periods, a profit and loss calculator, the ability to set spending limits and access to helplines for the small percentage of machine players who experience problems gambling.
“Through its 360 Program, I know how serious Merkur UK is about delivering a safe gambling experience and I am delighted that the OKTO.wallet will be able to contribute to that commitment and philosophy.”
The first implementations, which will see OKTO integrated with the existing in-venue cashless infrastructure via the GeWeTe hub, will take place at the 2,200-seat capacity Merkur Bingo Hall in Cricklewood North London.
The deal was signed by Simon Dorsen at last week’s ACOS exhibition in London, alongside Sascha Blodau, the General Manager of Merkur UK, who added: “Our goal as a Group is to strive to be the very best in everything that we do.
“As well as the obvious criteria such as the best venues, people, and machines it also means providing our customers with the best experience and the best choice of options to play and to pay.
“Everything is led by our players – delivering choice will always be at the very top of the agenda and that includes a recognition that new demographics are seeking a smooth, seamless digitalised customer journey.”These latest agreements join those secured with Regal Gaming and Leisure, Inspired Entertainment, and Bob Rudd.