OKTO Betsson Greece
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Multinational gaming operator Novibet has enhanced its payments capabilities via a partnership with OKTO, a Greece-based international payments technology provider.

OKTO’s primary area of specialisation is cash-to-digital products. The firm will support Novibet’s endeavours in this regard, delivering the ‘NoviCASH’ offering for the bookmaker to offer its customers.

NoviCASH is being rolled out in Greece first, with plans to take the cash-to-digital solution live in Cyprus at a later date. The solution could eventually be taken to Novibet’s operations in the rest of Europe, the Americas and New Zealand.

Nikos Bachas, Chief Strategic Partnerships and Project Officer, at Novibet, said: “In our dynamic and competitive industry, players expect nothing short of the best mobile-first gaming experiences, and payments are a critical component of this. 

“Partnering with OKTO, a top-tier paytech company with a proven track record of delivering seamless payment experiences and operational excellence, ensures that Novibet stays true to its mission to meet and exceed player expectations, offering exceptional experiences across regions of operation.”

NoviCASH uses OKTO’s network of 13,000 points of sale across Greece, allowing the bookmaker’s customers to convert physical cash into digital. In other areas, the duo plan to expand the eVoucher payment solution and other OKTO payment services to additional Novibet markets.

A native of the Greek market, OKTO’s deal Novibet marks the firm’s first in its founding country since January, when the firm partnered with Swedish multinational operator Betsson to which it also delivered its physical-to-digital cash solution.

OKTO’s activities expand far beyond the borders of Greece, however. The Americas have become a particular area of focus for the firm, with Brazil – where a federal betting market is in the process of being launched – a specific target market.

Simon Dorsen, Chief Commercial Officer at OKTO, added: “OKTO is dedicated to meeting the evolving needs of players and merchants alike, and our strategic partnership with Novibet underscores this commitment. 

“With NoviCASH, we provide players with the flexibility, convenience, simplicity, speed, and security they demand, all seamlessly integrated into the Novibet platform. 

“Our proprietary paytech is designed to deliver tangible benefits to players and operators on a local level, ensuring a truly personalised experience while serving operators globally aligned with their expansion strategy.”