Socios enters ‘world of tennis’ in IFT Fan Token launch

Socios.com has entered a partnership with The International Tennis Federation (ITF) and Kosmos Tennis in aiding the latter to release an official Fan Token of the Davis Cup By Rakuten on its platform.

In partnership with sports blockchain provider Chiliz, the introduction of the $DAVIS Fan Token looks to grant tennis fans ‘unprecedented access’ to the World Cup of tennis.

Alexandre Dreyfus, Founder and CEO of Chiliz and Socios.com, noted: “The Davis Cup creates passion and excitement among its fans like no other competition in Tennis.

“We’re thrilled to partner with Kosmos Tennis to launch the $DAVIS Fan Token and look forward to giving fans an active role in the tournament. This partnership is the perfect way for us to enter the world of tennis and we look forward to more big announcements in the sport in the future.”

The token is to be released during the Kosmos Sports Summit on 4 November, which will then allow fans to play against each other in games, competitions and quizzes, competing in leaderboards and earning ‘real-life and digital club-related’ accolades and benefits.

Additionally, the engagement platform stated that the total supply of the $DAVIS Fan Token as well as the number of tokens will be released during the FTO, and the price and other details are to be announced in the coming days. 

Enric Rojas, CEO of Kosmos Tennis, expressed: “The partnership with Socios.com and the launching of the $DAVIS Fan Token will allow us to improve the experience of our fans and make them feel part of the competition.

Furthermore, the collaboration also promises fans access to ‘exclusive content’ and an experience of Socios.com’s geo-location, augmented reality feature ‘Token Hunt’.

“Fans play a very important role in the Davis Cup, and now that travelling abroad is slightly more complicated, the Fan Token will guarantee that fans can enjoy the competition and feel a part of it from their homes,” Rojas added.

This week, Socios.com has continued to build upon its sporting partnership portfolio in partnering Esports organisation Endpoint CeX. This saw the announcement of $ENDCEX Fan Token for the business to ‘empower their fanbase’ with a selection of rewards on Socios’ website.