links with Cleveland Cavaliers for brand awareness has formed an official team partnership with the Cleveland Cavaliers of the National Basketball Association (NBA).

From the upcoming 2021/22 season, the logo will be displayed on the abdomen of the team’s practice jersey just below the players’ numbers.

In addition, the blockchain provider will have brand presence in-venue with broadcast-visible LED courtside signage, along with access to the franchise’s marks and logos in global marketing efforts outside the United States and Canada. is the first Cavaliers partner to leverage this branding opportunity under the NBA’s International Team Marketing Program.

Alexandre Dreyfus, CEO of, commented: “I’m delighted the Cleveland Cavaliers have become the latest major US-based sporting organisation to join our rapidly expanding network.

“ is fast developing into a global fan engagement powerhouse, where passive fans are being transitioned into real players in the day-to-day activities of their favourite teams.

“This is the start of an exciting partnership that we believe can eventually lead to greatly enhanced fan engagement for fans of the Cavaliers around the world.”

The Cavaliers become the third NBA team to join’s sponsorship roster, after the blockchain providers formed a pact with the Boston Celtics earlier in the month.

The direct-to-consumer platform now features more than 40 leading sporting organisations, including leading European football clubs, national teams, mixed martial arts promotion the Ultimate Fighting Championship (UFC), Formula One and esports teams.

“This partnership with is another significant step forward as part of our on-going exploration into blockchain technology and how it can be utilised within our business to grow and enhance fan engagement,” said Mike Conley, Cavaliers and Rocket Mortgage FieldHouse SVP and Chief Information Officer.

“We share with a mutual passion and drive for innovation and we are excited about the opportunities this relationship will bring as it continues to evolve into the future.”