Socios increases NFT-based sporting partnership portfolio

Esports organisation Endpoint CeX, in partnership with Chiliz, has announced its launch of a $ENDCEX Fan Token on

Alongside the blockchain provider for the sports and entertainment industry, Endpoint CeX will use fan tokens to ‘empower their fanbase’ with a selection of rewards on Socios’ website.

Alexandre Dreyfus, CEO of Chiliz and, commented: “We’re delighted to welcome Endpoint CeX to as our sixth partner in esports and the first from the UK. 

“We’re fully committed to creating amazing opportunities for Endpoint CeX fans around the world and look forward to revealing more about this partnership, including details on the first poll, soon.”

Endpoint CeX will become the first UK based esports organisation to join the platform and its sixth esports partner overall. The Fan Token Offering (FTO) will take place on 18 November.

Fans who purchase $ENDCEX tokens are promised access to content, activations around Endpoint players, rewards from retailer CeX and the opportunity to attend events as special guests. 

Peter Thompson, COO of Endpoint CeX, noted: “Partnering with Socios on the launch of our Fan Token is really going to help change the way we nurture and develop UK esports, especially alongside the launch of the new Endpoint HQ in 2022. 

“We are excited to invite our fans to help shape the future of Endpoint CeX and be able to reward them in new and innovative ways.”

Furthermore, around 70 sporting organisations have partnered with to launch Fan Tokens, including FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Atlético Madrid, Valencia, Manchester City, Inter Milan, Arsenal and the Argentina and Portugal national football teams.

CeX’s Franchise Director, Frank Orchard, added that the new release ‘highlights the strong gaming heritage and furthers the company’s investment in the fast growing esports arena’. is also looking to expand its US presence with two thirds of the National Basketball Association (NBA) ‘on board’ and more teams to follow. Moreso, the Ultimate Fighting Championship (UFC) has launched a Fan Token as has the Professional Fighters League (PFL).