Socios.com has secured an agreement with the Chicago Bulls of the National Basketball Association (NBA), as the firm continues to pursue its commercial strategy of expansion in the US sports space.
The Chillz owned brand has already collaborated with three NBA teams – the Boston Celtics, Cleveland Cavaliers, Philadelphia 76ers – and found its debut US sports partner in the New Jersey Devils of the National Hockey League (NHL), whilst also linking with the Ultimate Fighting Championship (UFC) and NASCAR.
Under the terms of the firm’s latest agreement with the Bulls, Socios will function as an official team partner from the 2021/22 season onwards, and will gain exposure via TV-visible signage at the Bulls’ Chicago Stadium and gain the rights to the franchise’s marks and logo to build brand association and awareness.
Alexandre Dreyfus, Socios.com and Chillz CEO, remarked: “Chicago Bulls are one of the biggest sporting names on the planet. We’re incredibly proud to be partnering with this storied franchise and look forward to creating new opportunities for Bulls fans the world over to engage with their team.”
Additionally, Socios will work to provide fan engagement opportunities to Bulls supporters via monthly Twitter polls and serving as the presenter of the team’s halftime score updates on the social media platform.
Outside of the US, Socios.com’s network of sports partners includes AC Milan, Atlético Madrid, Arsenal, FC Barcelona, Inter Milan, Juventus, Manchester City, Paris Saint-Germain and the Argentina and Portugal national teams, whilst also forming partnerships with Formula One, cricket and esports teams.
“At the Chicago Bulls, we pride ourselves on identifying innovative ways to engage our fans across the globe, and we are excited to partner with Socios.com to help us reach that goal,” added Matt Kobe, Executive Vice President, Revenue & Strategy for the Chicago Bulls. “We’re fortunate to be able to join forces with a company that shares our vision and has the resources to allow the Bulls to take another step forward in applying blockchain technology.”