Paysafe has strengthened its status within North American wagering, announcing a new collaboration with WynnBET, the US mobile sports-betting platform from Wynn Resorts.
As part of the link, WynnBET will plug into Paysafe across four US states as it seeks to streamline payments, while further enhancing player acquisition with an affiliate program powered by Income Access, Paysafe’s marketing technology and services provider.
The WynnBET mobile sportsbook has connected to Paysafe to enhance online payments for sports bettors in Colorado, Indiana, New Jersey, and Virginia.
Gregory Kirstein, Vice President, Business Development for iGaming at Paysafe, commented on the partnership: “We’re thrilled to partner with WynnBET and have the opportunity to support the long-term acquisition and retention strategy of such a prominent brand. The combination of our payment processing and affiliate marketing solutions will help to drive growth as WynnBET continues to expand its presence across the regulated US online gaming space.”
Through the integration, customers will also have access to quick and convenient payouts of their sportsbook winnings via ACH withdrawals, providing ‘a complete payment’s journey’.
It comes following Paysafe’s December 2020 research, which revealed US online sports bettors are prioritising payments, and fast and frictionless payouts in particular, over such factors as competitive odds, sports markets offered, and promotions, when choosing a sportsbook. As part of the link, WynnBET will also boost player acquisition by launching an affiliate program powered by the affiliate software platform of Paysafe’s Income Access, with company data revealing that the affiliate channel can drive up to 30% of a sportsbook’s new customers. Income Access’ in-house affiliate marketing team will provide strategic guidance and use the Income Access Network to nurture affiliate relationships, grow the program and optimise player acquisition overall.
