Brazilian football team Atlético Mineiro has teamed up with Chiliz – the creators of Fan Tokens and the Socios.com direct-to-consumer platform – to launch its own Fan Token.
In becoming the first Campeonato Brasileiro Série A team to launch a Fan Token, the $GALO is set for launch soon, providing the top-tier club’s fanbase with a new way to engage with the club.
Minted on the Chiliz blockchain, Fan Tokens are collectable digital assets that provide owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games and competitions on the mobile app Socios.com.
“We are very happy to announce this agreement with Socios.com, a great global partner, which once again shows Atlético’s pioneering spirit,” said Leandro Figueiredo, Business Director of Clube Atlético Mineiro. “We are always looking for ways to be closer to our fans and we are sure that fan tokens will be a major revolution in our relationship with them.”
Atlético Mineiro joins an international network of leading sporting properties on the Socios.com roster, including FC Barcelona, Paris Saint-Germain, Juventus, AC Milan and Manchester City and Atlético Madrid.
The Argentina national football team will also become the first national team in the world to launch their Fan Token, along with Argentine Primera División side Club Atlético Independiente and Universidad de Chile of the Chilean Primera División.
Leading MMA organisations the Ultimate Fighting Championship (UFC) and the Professional Fighters League (PFL) have also launched Fan Tokens on Socios.com, along with Aston Martin Cognizant and Alfa Romeo Racing ORLEN of Formula One.
Alexandre Dreyfus, CEO of Chiliz and Socios.com, noted: “We have taken a huge step forward in our major expansion plans for South America by partnering with our first Brazilian club.
“Fan Tokens have already generated over $150 million in revenues for our partners in 2021 alone and it’s only right that this fast-growing phenomenon now takes root in Brazil. I’m excited that the shift from passive to active fans, which’s going to be vital to the future of the sport, has now started in Brazil – a country where the passion and talent for the beautiful game is known the world over.
“We’re just getting started here. Brazil and South America as a whole represents an amazing opportunity for us and we’re very excited about what the future holds.”