Iconic gaming brand, Atari, has strengthened its footprint within blockchain – announcing the creation of two divisions, Atari Gaming and Atari Blockchain

As part of the expansion, Frédéric Chesnais, current CEO, will focus on Licensing and Atari Blockchain – further underlining the firm’s commitment to blockchain growth. 

Wade J. Rosen, Chairman of the Board of Directors of Atari, S.A, commented: “I’m honoured to be a steward of something as iconic and legendary as Atari. I would also like to thank Fred Chesnais for turning around the company, which is now well positioned for such incredible long-term success. 

“When Fred stepped into the role of Chief Executive Officer, he inherited a situation burdened with debt. Since then, he has eliminated debt and enacted a meaningful turnaround. He had the foresight to push Atari into cutting edge markets like Blockchain, the VCS, and the Atari Hotels. It’s because of him that the company is at its strongest valuation in seven years. 

“We thank Fred for his leadership and are excited to continue working with Fred as he focuses on licensing for the entire group and the development and growth of the exciting Blockchain Division created today.”

The group’s blockchain division will be grouped into a division of Atari, to focus on the significant possibilities of crypto and blockchain enabled games. Its primary goal will be the continued development of the Atari Token through further use cases and integration into the Atari ecosystem. 

Frédéric Chesnais, current CEO and a significant shareholder of Atari, added: “Eight years ago, when I came back, the brand was given for dead. This spectacular turnaround is the result of solid teamwork and support from the shareholders, and I would like to thank each and every one of these individuals. 

“We can all be proud of this outcome. The Atari brand is alive, more than ever, and this organisation in two divisions will help us adapt to the changes in our business line.”