Mobile payments and identity solutions developer Boku has partnered with streaming network DAZN to launch a new product for NTT Docomo.
Japanese mobile phone operator NTT Docomo has over 80 million subscribers, who will now be able to purchase DAZN subscriptions using just their phone number.
In addition, the partnership has enabled the streaming service to accept mobile payments from a range of Japanese subscribers, including Softbank, Y!Mobile and UQ Mobile.
Jon Prideaux, CEO, Boku Inc, commented: “These initiatives form part of the DAZN for Operators program, through which DAZN collaborates with TV and telecoms operators to provide improved, seamless streaming experiences for sports fans and generate new revenue streams and value for partners.
“DAZN holds the Japanese rights to the best sports programming around the world, providing a very attractive and high-value streaming service to consumers,”
“Boku is thrilled at the opportunity to ensure that nearly every Japanese consumer can purchase a DAZN subscription to watch their favourite sport with a quick and easy mobile payment experience.”
As a leading international sports streaming service, DAZN holds the rights to Japan’s J.League top-flight football tournament as well as the NPB baseball tournament, as well as the English Premier League and Formula One motor-racing series.
“With new seasons of the J.League, NPB and Formula One upon us and the stars of Japanese football appearing regularly in the Premier League and La Liga, DAZN is making it even more effortless for fans across Japan to conveniently access their favourite sports,” added Ben King, Chief Subscription Officer at DAZN.
“80 million NTT Docomo subscribers can now instantly add DAZN to their phone bill simply with the click of a button. Once again, entertainment services and operators are innovating and collaborating together to make premium sports easier to find, quicker to subscribe and better to watch.”