Visa looks to grow women’s football with UEFA partnership


Visa and DAZN, the sports entertainment platform, have announced an on-platform fan activation partnership covering knockout stages of UEFA Women’s Champions League.

Through the collaboration, viewers will be presented with a range of interactive options, such as quizzes, live chat and viewer polls, attempting to empower fans to participate actively in real-time discussions and activities to create a community among women’s football enthusiasts while enhancing their overall viewing experience.

Kim Kadlec, Chief Marketing Officer, Visa Europe, remarked: “Having invested in the growth of women’s game for more than 15 years, we at Visa know the importance that increasing visibility has for the sport at all levels, driving acceptance and future-proofing its success.

“We’re really excited to be partnering with DAZN for UEFA Women’s Champions League, and hope that it will enable us to continue building on the momentum gathering behind women’s football, whilst enhancing fan experiences and engaging new audiences across Europe.”

As part of this initiative, fans will be invited to send messages of support to their favourite teams or players, with Team Visa footballers also contributing to the campaign by sharing their own messages of support.

Founded in 2000, the Team Visa programme aims to provide athletes with the tools, resources and support they need to thrive on and off the pitch. Globally, Team Visa is made up of athletes from different countries and sports backgrounds.

“Football is nothing without the fans, and whether in the stadium or watching from home, we always feel their support. This collaboration between Visa and DAZN will bring fans closer to the game and us athletes than ever before by building a truly global community,” Fran Kirby, Chelsea and Team Visa star, commented.

“I am excited to join the FanZone to watch the other games in the knockouts and look forward to the messages of positivity we can share.”

Visa has aligned itself with sporting various events for decades, most recently it partnered with the 2024 Paris Olympics to create unique debit and credit cards. The payments giant also partnered with F1’s AlphaTauri and Red Bull, with the F1 team now renamed to Visa Cash App RB.