Fintech blockchain company Chillz has expanded its portfolio of partners through a new collaboration between Socios.com and Italian football giant AC Milan.
The link will see the launch of the $ACM cryptocurrency Fan Token, which seeks to enhance fan engagement for the Rossoneri.
Owners of the token will be able to access a variety of fan benefits, including the right to vote in club decisions each season, VIP rewards and experiences, exclusive club and sponsor promotions, games, competitions and ‘super-fan’ recognition.
Supporters who have already purchased ‘Milan Devils’ Tokens using Socios.com pre-sale feature Locker Room will have their tokens transformed into $ACM Fan Tokens upon launch.
Socios.com is one of the most active non-financial blockchain products in the world, having been downloaded by more than 450,000 in just one year in addition to selling over 14 million Fan Tokens and registering 700,000 votes.
The websites Fan Tokens have generated over $30M USD for clubs and partners in just over a year. In late December and early January several Fan Tokens were listed on major global exchanges, with $PSG and $JUV trading volumes hitting a 24 hour high of $300 million in late December.
CEO and Founder of Chiliz and Socios.com, Alexandre Dreyfus, commented: “I’m delighted to welcome AC Milan and their 450 million fans from across the world to Socios.com.
“Fans of the I Rossoneri will be able to enjoy unprecedented engagement with their favourite team, influencing the club in polls, accessing VIP rewards, exclusive promotions, chat forums and much more.
“The AC Milan partnership is a great start to a year in which we will work harder than ever on our mission to fully establish Fan Tokens as the ultimate fan engagement tool and as a powerful new revenue generator for the sports industry.”
The Seven-time Champions League winners are the latest in a series of sports clubs and organisations to have partnered with Socios.com.
Chillz other notable partnerships include FC Barcelona, Juventus, Paris Saint-Germain, AS Roma, Atlético Madrid, Galatasaray and Trabzonspor football clubs, in addition to the multi-billion dollar MMA promotion UFC.
“We are happy to join hands with Socios.com and welcome them to our family as a global partner, said Casper Stylsvig, Chief Revenue Officer at AC Milan.
“This partnership allows us to give our 450 million fans across the world another exciting way to interact with AC Milan, which is particularly important under the current circumstances created by the Covid-19 pandemic.
“As an innovative club, one of our focus areas is modernization and this partnership helps us complete another important step in that direction.”