Serie A’s AC Milan has launched its first ever 3D NFT with the help of Fansea on a special edition AC Milan jersey from South Sudan.
The limited NFT project will be available to the first 10,000 fans of the Rossoneri, with proceedings from the project being donated to Fondazione Milan charity, as well as donating funds to Ukraine during their ongoing humanitarian crisis.
Fansea, who headed the construction of the digital artwork, used “modern and sustainable technology”, which will be launched on April 14.
Fansea CEO & Founder, Alexander Schlicher, commented: “As part of this special charity project in collaboration with one of the most iconic clubs in the world, we share a passion for sport and want to take our part of responsibility to help disadvantaged people and children.
“With this first non-profit NFT, AC Milan is breaking new ground and will be supported by BitMEX as well as Fansea in the future.”
The jersey, from the 2016/17 season which dons the NFT, was discovered by Danish war photographer Jan Grarup during a trip to South Sudan to document the effects of the severe floods in the country and was then donated to the Club, which ultimately put it on display in the Mondo Milan museum at Casa Milan.
The NFT will was made 75,817 times as a homage to AC Milan’s stadium, the San Siro. The digital piece will cost fans €45 and can be bought more than once.
This first step by the Rossoneri into the NFT space allows the football club to connect with its fans in the ever-evolving digital landscape.
Milan is not the first Italian team to venture into the world of blockchain technology however. Rivals Juventus and Inter Milan partnered up with blockchain companies last year in their first attempts at creating their own NFT’s for fans.
AC Milan Chief Revenue Officer, Casper Stylsvig, added: “This is a special moment for the Club as it embarks on a journey in a new territory in the name of charity.
“It is in AC Milan’s nature to explore new innovative ways to engage with its international fanbase of over 500 million people, whilst spreading the positive values of sport, so we are proud to be able to combine these two different sides of our Club into one project.”