Specialist KYC and customer onboarding firm, HooYu, has announced a new partnership with Paylink Solutions to help accelerate digital transformation in the lending originations journey.    

The collaboration builds on Paylink’s extensive offering, with it already providing its Embark solution to major high street banks, law firms, debt management companies and mortgage brokers for collections processes and to power lending affordability assessments.

Richard Healey, Product Development Director at Paylink Solutions, commented: “After taking time to understand our clients’ needs, we learnt that there was a need to further digitalise the lending journey, especially when it comes to broker driven lending. Now lenders and brokers can deploy the HooYu journey via Embark to speed the customer through to the decision.”        

After integrating providers such as Experian, TransUnion and Credit Kudos, the group listened to client feedback that pointed to the need for KYC technology that enhanced the quality of the lending origination journey and enabled faster lending decisions. After a comprehensive review of customer onboarding technology providers, they integrated HooYu so that they could build customised journeys for brokers and lenders.

HooYu has now been integrated into Embark which triggers customisable HooYu UI that’s presented to the borrower with a range of KYC steps such as liveness detection, facial biometrics, ID document validation, proof of address matching, geolocation and identity confidence scoring. 

David Pope, Marketing Director at HooYu, added: “Many lenders are struggling to build a consistent KYC process across their direct and their broker channels. The Embark and HooYu integration gives lenders the control of the KYC tools that they want to see used for each application and it also makes sure that the lender or broker branding is consistently applied during the KYC journey.”