AstroPay enhances payment journey through One Touch launch

Strengthening its position as an end-user-focused company, AstroPay is launching a new way to process deposits and withdrawals – One Touch. 

As part of the new e-wallet offering, users can make deposits and withdrawals through a natural and simple procedure that allows them to set configurable auto limits as well as generate an account or buy balance from the merchant site.

Mikael Lijtenstein, CEO of AstroPay, commented: “With One Touch we improve the user experience as well as provide merchants with a safer solution that allows them to process deposits and withdrawals automatically and with greater risk control.”

The firm also revealed that One Touch focuses on three key aspects of the payment journey – immediacy, ease of use and safety. 

From a single integration, operators can access all benefits that this product offers. This includes KYC verification, identification control, and the possibility to identify users from a single code, allowing greater control over transactions and minimising risk. 

Operators also receive deposits with a simple ‘touch’ and automatic approval for recurring users, which will generate greater fluency and less friction in the interaction between the merchant and its customers. 

They will also be able to access analytics and reports, as well as fraud alerts that meet the levels of security and compliance the industry requires.

AstroPay has even added a new vertical – Game Cards, which offers pre-paid Nintendo, Xbox, PlayStation, Steam and PUBG cards among others. “With this proposal we want to get to new market segments, as well as to respond to our customers´ requirements,” Lijtenstein added. 

“2020 has been a year of intense work in which we have taken important steps to modify AstroPay’s DNA and become the company we want to be, a global payment solution, which focuses on the end user.”