mGage, specialists in mobile messaging, has revealed a first-of-its-kind solution to bring mobile payments within the Rich Communication Services (RCS) channel.
This advanced technology seeks to create a seamless and more engaging experience for customers while delivering a strong ROI for brands.
By working closely with UK Mobile Network Operators (MNOs) and the Phone-paid Services Authority (PSA) – the UK regulator, mGage has inaugurated its solution that marries the proven capabilities of RCS and Mobile Payments into a single industry-compliant solution.
Nick Millward, VP Europe at mGage, emphasised: “With this ground-breaking solution, RCS is now a truly conversational commerce channel that brings innovative and new ways for brands to monetise their services and allow for purchases to be made seamlessly within the RCS messaging app.
“By working closely with UK Mobile Operators and Regulators, charities and enterprises alike now have access to a game-changing solution that will enable them to offer fast and seamless payment journeys for additional services without compromising on the customer experience.”
According to ITProPortal, mobile commerce is forecast to account for 53.3 percent of the total commerce value by 2021. Enterprises need to seriously consider solutions that allow customers to make quick and easy payments without the need to push consumers to other applications as 80 percent of consumers admit that they would abandon online payments if pushed to another site.
By bringing together RCS and Mobile Payments, end-users are now able to purchase on-demand subscription services, make charitable donations and enter competitions in a seamless and quick way. With in-built brand verification within RCS channels, consumers also have peace of mind knowing who the message is from.
