WooCommerce has united with Viva Wallet to offer a free Pan-European native payments gateway solution.

The link-up seeks to focus on the continuously growing smart mechanism for frictionless payments that adapts automatically to client use. Each recurring updated version of Viva Wallet’s plugin will bring the payment method choices that increase the conversion rate of the online store higher up in the options list, based on local targeting parameters.

Makis Antypas, Viva Wallet ‘s CIO and Cο-Founder commented: “We are excited to partner with WooCommerce to bring our cloud-based solution to online merchants across Europe. With the easy to integrate, free Viva Wallet for WooCommerce, we help merchants increase their online sales through integrated support for all major international schemes and many local payment methods. Combined with the free Viva Wallet business debit Mastercard, WooCommerce merchants may now reduce payments fees down to 0%.”

Viva Wallet for WooCommerce looks to address the needs of online merchants across all 23 European countries, bundling payments, a localised IBAN account and a local BIN business debit card.

The firm is the first European entirely cloud-based payment services provider with offices in 17 European Countries. Created to change the way businesses pay and get paid, Viva Wallet offers businesses of all sizes acceptance of 24 payment methods through innovative Smart Android card terminals. It also provides Card-Present and Card-Not-Present acquiring services, as well as business accounts with local IBAN and debit card issuing. 

Expert Analysis: Ecommerce within Europe has evolved and grown exponentially in recent times, this partnership is well-positioned to adapt to the evolving consumer needs within the sector, especially as it becomes more integral to the economies because of the pandemic.