Adyen selected by Uber to drive 3DS2

Amsterdam-based payment platform Adyen has announced that it has been selected by multinational transportation network company Uber to be its first solution provider for 3D Secure 2 (3DS2).

3DS2 is a new technology standard developed by global technical body EMVCo that enables strong customer authentication to comply with regulations such as PSD2 in Europe.

“Uber is excited to be expanding our payments platform with Adyen. We are focused on maintaining a seamless and rewarding payments experience for our consumers, and we chose Adyen’s 3DS solution based on the innovative product features, the ease of implementation, and the expertise of their team,” explained Marco Mahrus, head of payments partnerships, Uber.

This new approach to authentication supports more secure data sharing, biometric identification, and emphasis on an improved mobile-friendly customer experience/optimisation.

3DS2 is significant for European merchants with Strong Customer Authentication (SCA) set to come into play in September 2019.

Adyen claims its solution supports the widest coverage of card networks for 3DS2 and legacy versions of 3DS at global scale through its single platform.

The firm first partnered with Uber to launch the Netherlands in 2012 and also serves other noticeable customers including Facebook, Spotify, Casper, Bonobos and L’Oreal.

Sam Halse, COO, Adyen said: “We look forward to expanding our partnership with Uber and becoming their first global partner for 3DS. 3DS authentication has become a top priority for all of our merchants.

“We have made a significant technology investment in our 3DS solution and merchants like Uber are leveraging our full-service capabilities to be prepared for evolving regulatory demands without sacrificing their customer experiences.”