Trustly, a provider of Account-to-Account (A2A) payment solutions, has today (April 29) announced a strategic partnership with Paytweak, a French fintech specialising in smart payment links.
The agreement integrates Paytweak’s payment connection technology into Trustly’s direct banking infrastructure, creating a unified A2A payment offering designed to improve operational efficiency, reduce fraud, and simplify collections for European businesses.
Jérémy Pons, Chief Commercial Officer Southern Europe at Trustly, said: “By integrating our solutions within the Paytweak environment, we give French players direct access to the power of European A2A, in a simple, secure, and high-performing framework.” The combined solution enables businesses to offer instant, recurring, and localised payments through simple links, optimised for mobile devices.
Built on a 100% Single Euro Payments Area (SEPA) infrastructure, the service is fully compliant with PSD2 and GDPR standards, and can be integrated into existing accounting, collection, or customer support systems, without the need for significant development work.
Paytweak’s Head of Sales, Jérôme Torricelli, said the partnership was a natural step aligned with the company’s mission to simplify payments while maintaining performance and compliance.
“By combining our expertise in payment links with Trustly’s banking infrastructure, we offer a credible and European alternative to traditional card-based models,” he said.
Growing demand for alternative payment methods
The partnership comes as businesses across Europe seek alternatives to traditional card-based payments, particularly for recurring transactions.
According to industry research, 44% of European businesses identify recurring payments as a barrier to growth, pointing to issues such as high transaction costs, fraud risks, and collection delays.
By combining Paytweak’s smart payment links with Trustly’s direct bank payment capabilities, the two companies aim to provide businesses with a solution that addresses these challenges.
The integrated service is designed to accelerate collections, reduce fraud by up to 50% through secure bank authentication, and lower operational costs by eliminating interchange commissions and card processing fees.
The partnership is built entirely on SEPA infrastructure, ensuring that payments are processed within the SEPA framework. Trustly and Paytweak have emphasised that their solution is fully compliant with the European Union’s PSD2 directive and GDPR, providing businesses with a secure and regulation-aligned alternative to card networks.
Compliance with these standards is seen as critical at a time when regulatory scrutiny around payment data handling and customer authentication is intensifying across the European market.
Open Banking growth
The UK has witnessed significant growth in Open Banking and Account-to-Account (A2A) payments, with over 11 million active users recorded in November 2024. This surge is supported by government initiatives aimed at promoting competition and innovation within the financial services sector.
Trustly has strengthened its UK presence through its subsidiary, Ecospend, which provides A2A payment infrastructure for HM Revenue & Customs (HMRC), enabling taxpayers to make direct payments without using cards.
Between February 2024 and January 2025, Pay by Bank tax payments via Ecospend increased by 36% year-on-year, reaching £12bn. The number of transactions rose by 28% to over 3.6 million, indicating growing consumer acceptance.
A new focus on integration and mobile optimisation
The joint offering has been also designed to minimise the technical burden on businesses. Companies using Paytweak’s platform can activate Trustly’s A2A payments without significant additional integration work.
Trustly claims that businesses adopting the solution can achieve conversion rates of up to 96%, supporting efforts to optimise the entire payment journey, from invoicing to collection.
Furthermore, the service prioritises a mobile-first user experience, reflecting broader shifts in consumer payment behaviour towards mobile transactions.
