Klarna has expanded its strategic partnership with global marketplace eBay, allowing US shoppers to take advantage of its flexible payment options.
The main feature of this agreement is the introduction of Klarna’s Buy Now, Pay Later (BNPL) service for US consumers, enabling them to split purchases into four separate payments. Shoppers will also gain access to Klarna’s financing options, offering payment plans for larger purchases.
Avritti Khandurie Mittal, VP and General Manager of Global Payments and Financial Services at eBay, stated: “With more than 2.3 billion listings, eBay is where people come to shop with purpose – whether they’re looking for value, rare finds, or sustainable options such as a refurbished camera, hard-to-find car parts, or a vintage handbag.
“We are thrilled to expand our global strategic partnership with Klarna to the US. We’ve been very pleased with the positive customer and business impact Klarna has delivered in key markets like the UK and Europe, and we’re now excited to give millions of US shoppers more flexible and affordable ways to pay on eBay.”
Klarna recently further bolstered its partnership with eBay by launching a resell feature for US shoppers in December. This solution allows users to list previous Klarna purchases on eBay. Since December, Klarna’s app has generated over half a million eBay listings.
A strong relationship with eBay is beneficial for Klarna, as David Sykes, Chief Commercial Officer at Klarna, points out. eBay is “one of the world’s largest and most dynamic marketplaces.”
Klarna maintains US focus
As noted by Mittal, UK and EU consumers were already able to use Klarna’s BNPL offering on eBay, which was launched in December. While the US launch comes over four months later, it doesn’t mean Klarna hasn’t been focusing more on the region recently.
With partnerships like Walmart and an in-store expansion with Fiserv’s Clover, the Swedish firm has firmly set its sights on the US market.
This focus became particularly apparent when Klarna chose the nation as the location for its IPO, a blow to the UK, which is eager for foreign investment.
However, Klarna’s expansion hasn’t been without challenges. Most recently, the company paused its IPO plans due to market turmoil triggered by President Donald Trump’s global tariffs.
In the past, Klarna has also had run-ins with regulators, arguing that the regulations in place were incorrect and hindered growth. At one point BNPL services were categorised alongside credit card issuers, but that classification has since been revised.
Sykes concluded: “We look forward to expanding our partnership to give millions of U.S. shoppers greater flexibility to purchase what they love – from rare collectibles to that vintage coat they’ve been eyeing – whenever, however, and in smarter, more personalized ways.”
