Klarna hits Main Street with in-store expansion in US

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Klarna has announced a new partnership with Clover to bring its flexible payment options to in-store locations across the US.

Through the collaboration, US customers will be able to choose Klarna’s Buy Now, Pay Later (BNPL) options when making purchases at merchants that use Clover, a point-of-sale (POS) system developed by Fiserv.

Consumers can identify participating locations by the Klarna logo displayed on the pre-screen of payment devices.

As part of the initial rollout, over 100,000 merchant locations across the US will offer Klarna’s payment options. David Sykes, Klarna’s Chief Commercial Officer, said: “We’re bringing Klarna to Main Street.”

Looking ahead, Klarna also revealed plans for a broader expansion in early 2026. This next phase will include e-commerce payment capabilities and further geographic reach for new and existing Clover merchants.

Sykes continued: “Klarna started by changing how people pay online – now we’re changing how they pay everywhere. With Clover, we’re meeting shoppers where they are and giving small businesses a powerful new way to grow.”

A key focus for both companies is supporting smaller merchants. The expansion is expected to help drive business growth and increase sales by offering greater payment flexibility to cater to evolving consumer preferences. 

Clover has made small merchants a priority in recent months. The POS system recently launched in Australia with that same emphasis, and has expanded in Europe following the acquisition of Fiserv.

These two recent developments could also signal potential areas of expansion for Klarna’s in-store offering following its new partnership. However, it may face regulatory pushback as the US remains one of the most favourable regulatory markets for BNPL firms after updating its stance on the sector earlier this year.

Jennifer LaClair, Head of Merchant Solutions at Fiserv, added: “Clover is excited to join forces with Klarna to leverage our strong presence across US services and retail, to power and engage consumers at key moments—before, during, and after checkout.”