J.P. Morgan Payments has deepend its partnership with PopID to integrate its biometric payments system in-store to various merchants across the US.
Customers will now be able to make pay-by-face payments at selected J.P. Morgan retail partners for a more seamless and secure means of payment.
The biometric loyalty programme check-in and payment enables a quick checkout experience for merchants and customers without the need to use any credit or debit cards and phones.
Jean-Marc Thienpont, Managing Director, Omnichannel & Biometric Solutions at J.P. Morgan Payments, said: “This is a giant step forward in helping our clients reimagine the entire retail experience for their customers and bringing best-in-class biometrics payments solutions to the market.
“We offer something that is hard to match – the stability, scale and trust of a world-class bank combined with the technology and agility of fintech.”
The payment process involves PopID’s facial identification technology for enhanced customer recognition and payment authorisation.
During enrollment, the customer takes a photo of their face that is converted into a template, encrypted and stored in the PopID cloud. When a purchase is initiated, the template of the transaction is matched against the template stored in the cloud and informs the result of the match to the merchant.
As a merchant solution, customers will be able to utilise their facial biometrics at any participating pilot merchant once they enrol. The solution is consent-driven and customers can opt-in and out of the program at any time.
The solution is being viewed as a needed checkout solution for US merchants as PopID’s research shows that it has decreased checkout time by up to 90 seconds, as well as increasing ticket size by 4%.
John Miller, CEO at PopID, added: “We are thrilled to continue working with J.P. Morgan Payments to deliver enhanced biometric check in and payment solutions to merchants.
“We’ve seen a remarkable increase in speed and a rise in customer loyalty when biometric technology is available. Allowing people the freedom to authenticate loyalty and pay how they want, while levelling up security, is critical to today’s consumer.”
