Credit: Sulastri Sulastri, Shutterstock

A few months after noting an upsurge in BNPL activity, Adobe has inked a partnership in the space – with no less than market leader Klarna.

The US software developer’s Adobe Commerce division will offer Klarna’s BNPL services, alongside other payment options, to its merchant clients. 

The arrangement expands the Swedish fintech’s payment solutions to merchants via Adobe commerce, with the duo aiming to expand payment flexibility to consumers.

A BNPL partnership conducted by one of the world’s largest software companies, a household name to most computer users, demonstrates how far the BNPL sector has come over recent years. 

Jason Knell, Sr. Director, Content & Commerce Partners at Adobe, said: “Consumers are embracing the flexibility that Buy Now Pay Later services can provide, with Adobe Analytics data showing over 11 percent growth this year.” 

“Klarna’s global footprint enables Adobe Commerce merchants to meet the changing needs of their consumers and stay competitive in today’s digital economy.”

Adobe took note of the rising use of BNPL back in February. Focusing on the UK, the company observed that BNPL spending in the Western European country rose 10.7% in the first month of 2023, year-over-year from 2022.

Klarna is one of the companies to have benefited most from the rise  of BNPL. The Swedish financial service has reported successive growth, with revenue standing at SEK 229m (€19.97m) for Q1 2024, and is increasingly using AI for its operations.

“Our relationship with Adobe Commerce offers thousands of merchants a flexible, seamless, and smooth way to accept payments,” said Erin Jaeger, Head of North America at Klarna. 

“This enhances the shopping experience for consumers and boosts the operational capacities of merchants.”