PayPal unveils advertising platform plan with new appointments

PayPal
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PayPal has announced new leadership appointments to drive the creation of an advertising platform and to bolster its consumer value proposition.

The appointments include Mark Grether as SVP, General Manager of PayPal Ads, and John Anderson as SVP, General Manager of Consumer Group, who will both report to Diego Scotti, EVP, General Manager of Consumer Group and Global Marketing & Communications.

Gether is set to focus on the advertising platform’s creation, which aims to help merchants sell more products and services effectively, enabling consumers to discover more products.

To achieve these goals, the advertising business will use customer insights to build a personalised platform and include the PayPal advanced offers service, which uses AI to analyse transaction data.

With more than 20 years of experience in the advertising industry, Gether joins from Uber where he was the VP General Manager of Uber Advertising. Under his leadership, Uber grew to a $1bn business with more than 500,000 advertisers globally. 

Before Uber, Grether spearheaded the product strategy for Amazon‘s advertising business and was CEO of Sizmek, a global independent advertising platform sold to Amazon in 2019.

Scotti said: “Commerce and advertising are deeply connected, and we believe that the advertising platform we are building at PayPal will become a must-use marketing channel for merchants big and small. I’m thrilled to have Mark join our team and lead this important work.”

Andersen will be responsible for PayPal’s consumer business, including product strategy for PayPal and Venmo globally. He joins the company from Plaid, where he was Head of Product and Payments and oversaw significant growth of its payment product suite.

Before Plaid, Andersen spent a decade at Meta, where he held numerous leadership roles including Head of Product for Oculus, Head of Facebook Japan and Head of product and operations teams for Payments, Commerce and Risk.

Scotti added: “John brings strong experience in developing groundbreaking, personalised consumer experiences to PayPal, which will drive relevance of our brands, fuel our innovation pipeline, and give more reasons for consumers and merchants to choose PayPal.”