Andaria unlocks “new avenues of growth” via London & Partners

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Fintech Andaria has announced a partnership with London & Partners as well as its participation in this year’s Grow London Global programme. 

Founded in Malta, the firm has obtained licences from both the Financial Conduct Authority (FCA) in the UK and the Malta Financial Services Authority (MFSA),  providing an embedded finance solution that allows corporate clients to integrate payments services into new or existing platforms. 

The partnership with business agency London & Partners has solidified its position as a key provider in the rapidly expanding embedded finance space. 

Alan Smith, Managing Director UK at Andaria, commented: “This collaboration is a testament to our commitment to redefine the landscape of Embedded Finance globally and across Europe. We have the opportunity to elevate financial services for businesses in the UK and in Europe, driving innovation and unlocking new possibilities.”

Andaria’s participation in this year’s Grow London Global programme is set to unlock new avenues of growth through access to a wealth of expert advice on achieving global expansion, with workshops across a range of business topics and international trade missions, as well as access to a wide business network.

This news builds on the steps the fintech company took last year as Andaria teamed up with Discover Global Network to support its role as a global card issuer.

Smith added: “This programme marks a significant step forward in our journey to empower businesses with cutting-edge solutions, delivering unparalleled value and efficiency.”

As well as global expansion, fintech said that it hopes the programme will also help to continue serving businesses in the UK, leveraging its combined strengths of Andaria UK and Andaria Malta to better serve businesses located in the UK or European Union. 

Over the past seven years, Grow London has supported more than 1,300 London-based companies and run more than 66 international trade missions. Its cohort members have created more than 5,000 jobs, completed international trade deals worth more than £193m and raised more than £6.5bn of investment. 

Jasmine Baker, Trade Manager for Fintech and Cyber at Grow London Global, stated: “Our world-class events and trade missions are game-changing for founders. From workshops with industry professionals and expert advisors to sector-focused, network-building activities, we have it all. 

“Our mission is to support as many innovative, London-based companies as we can to create jobs, raise investment and enter new markets, and Andaria is the perfect addition to this year’s cohort.”