Forex broker platform XTrend has been signed into a sponsorship deal with the Argentine Football Association (AFA) for the support of the country’s men’s first team.
As AFA looks to develop the commercial appeal of its national squad, XTrend will look to bring on board star-level players like Lionel Messi and Angel Di Maria to engage with a new generation of investors and sport enthusiasts.
Michael Rezaie, CEO of XTrend, commented: “Today we take great pride in starting our association with the Argentine National Team, a significant milestone for XTrend’s growth within the region and internationally.
“Historically Argentina has been a standout performer of soccer talent and success in world football, with recently reaching its pinnacle when winning the 2022 World Cup.
“We believe XTrend also embodies the same commitment and values with such a prestigious football association allowing our partnership the opportunity to associate technology and innovation to a wider audience of football enthusiasts in the region.
“We share the same vision as the AFA, where we also want XTrend to be the standout performer in Financial Services internationally. We are continuously enhancing our trading platform to help traders reach new heights within their professional trading journey.
“Undoubtedly, we are excited about what this partnership will bring for the future to XTrend and its clients.”
XTrend is a trading platform that provides investment and financial services for iOS and Android, targeting a tech-savvy audience of traders that now also happen to be fans of Argentinian football.
Claudio Fabian Tapia, President of AFA, said: “The Argentina National Team has felt the strength and support of the Asian community throughout the World Cup, and we are very glad to have XTrend being our regional sponsor of the Argentine Football Association.
“The association opens a new platform for us to connect with fans. As a result, our association is consolidated as a leader in the world football environment. We welcome XTrend as our regional sponsor.”
The new deal will allow XTrend to offer its users not only the ability to multiply their funds but also win awards when doing so relevant to Argentina’s national team such as event-related prizes and signed jerseys.
Leandro Petersen, Chief Commercial and Marketing Officer of AFA, concluded: “Throughout the last five years we had established a strategic view and goal for our Association, recovering international prestige and worldwide commercial attractiveness, this regional sponsorship with XTrend is the outcome of dedicated team work and a clear direction by AFA.
“We are pleased XTrend has chosen our Association and become a regional sponsor in Hong Kong, Taiwan, Malaysia, Vietnam and Singapore. AFA and XTrend will be jointly developing commercial and marketing actions that increase the synergy and power of their brands in the southern Asian market.”