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Riverbank House,

1 Putney Bridge Approach,

London SW6 3JD

Tel: +44 (0) 161 367 1250

Email: [email protected]

About us

PaymentExpert.com (PE) is a dedicated news portal, covering the fast-changing global payments sector, with a focus on the wide range of disruptions and new disciplines that are impacting all business stakeholders, value chains and commercial cycles.

Rasmus Sojmark

Position: CEO & Founder

Rasmus has 15 years industry experience, with an early career start as commercial director of BetBrain.com, and founding team member of EveryMatrix. In 2009 he founded SBC Global (a highly successful events, news and media business) and Oddslife.com (a b2b social sportsbook platform).

He holds a University Masters Degree in International Marketing, with a dissertation that researched and analysed both online and land based sports betting behaviour. His work was later presented and published in academic books at Aalborg University.

While at EveryMatrix he won EGR Awards for Best Sportsbook Innovation 2010, Sports Betting Rising Star 2011 and special commendation for White Label Partner of the Year 2011. In 2008 and 2009 he won back-to-back IGB Awards for Best Sports Betting Affiliate and the Best Overall Affiliate with BetBrain.com.


Ted Menmuir

Position: Content Director

Content Director for SBC operations, Ted has built the leading high coverage news, opinion and features platform for the sports betting sector.  A UCL Masters’ Tech & Management graduate, Ted has a passion for writing about technology/innovation entering the betting industry, new start-ups, ventures and politics and culture.


Joe Streeter

Position: Editor

After graduating from the University of Bedfordshire with a First Class Honours degree in Sports Journalism, Joe went onto achieve a Masters degree in International Journalism. Prior to taking his first step into paid journalism with SBC, Joe was working in the industry at Ladbrokes.


Andrew McCarron

Position: Managing Director

Andrew McCarron started in the gambling industry with a weekend job in a bookies and began writing about it in 1998. He hasn’t stopped since. After roles at Coinslot International, Coinslot Review & Euroslot Worldwide, he was the first editor of Betting Business when it launched in 2004. Ten years later he joined SBC as MD where he helped launch the new look SBC News and the betting focused trade show Betting on Football. He’s been keeping busy since.



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