Teatro Arcimboldi Milan (TAM), has confirmed a strategic partnership with European PayTec, Nexi.
As a result of the collaboration, Italy’s largest theatre will become the first cashless theatre in the region. Furthermore, tapping into the Nexi tech on offer means that From September 2023, tickets for theatrical performances will exclusively be payable digitally.
The group also revealed that this will subsequently be extended to all of TAM’s service partners: the Il Sole 24Ore bookshop, the Finger’s restaurant and the Dal Milanese restaurant. This is all enabled by Nexi, which is providing the technological infrastructure and payment devices.
“Our goal is to support the public administration, businesses and merchants with innovative services capable of making the shopping experience easier,” stated Erika Fattori, Brand and Communication Director of Nexi Group. “Increasingly, physical channels are integrating with online channels. We enable this through digital payments that guarantee the whole community benefits in terms of speed, safety and convenience. The agreement with TAM allows us to support the theatre as it transforms its business”.
For Nexi, this agreement represents a further step in the digitalisation process within Italy, as digital payments assume growing importance, accompanying a modern cultural transformation.
