Floki has become the first crypto firm that will sponsor an international table tennis event after being offered a partnership deal with World Table Tennis (WTT).
The deal is lauded as one that celebrates the growing interest in crypto around the world. Floki’s branding will be visible across this year’s ITTF World Table Tennis Championships Finals taking place in Durban, South Africa, between 20-28 May.
“We are thrilled to be involved in the World Table Tennis Championships Finals in Durban, and to partner with WTT for this historic event”, a Floki representative commented.
“This is another unique sports platform for us to engage with our global community, and we look forward to supporting the world’s best table tennis players as they compete for the ultimate prize.”
A total of 500 million fans are expected to tune in and follow the singles and doubles competition across all available TV and digital distribution channels, which would mean a significant new customer flow for Floki and the world of crypto.
Jonny Cowan, General Manager of WTT Europe, added: “We are delighted to announce this partnership with Floki, which marks a significant milestone in the history of both table tennis and the cryptocurrency industry.
“Our mission at World Table Tennis is to revolutionise the sport of table tennis and lead its digital transformation, and we believe that this partnership with Floki will help us to achieve this goal.”