Banking solution provider Dreams AB has given the start of a new B2B entity called Dreams Technology, signalling the firm branching out to new horizons.
Starting as a B2C business back in 2016, Dreams AB is now planning to leverage the experience accumulated from its consumer platform to enter B2B operations and focus on selling its proprietary financial technology to banks as a white-labelled and embedded solution.
Dreams AB will continue to exist as a holding company, but it will separate into a B2C and B2B business, with the first division called Dreams Sustainable being a joint venture with BNP Paribas, and the second being Dreams Technology.
The B2B arm will help banks increase revenues by increasing consumer engagement with their banking applications, address ESG goals and attract new target groups.
Henrik Rosvall, CEO & Founder of Dreams Technology, said: “The rebrand marks an incredibly exciting time for our company as we look to boost the next phase of international expansion and consolidate our position as a market leader within the engagement banking space.
“The new direction of the company will enable laser focus on growing our B2B business, supporting banks in creating deeper and more valuable relationships with their customers, and helping us achieve our core mission of making financially sustainable living an everyday reality for people.
“As the cost-of-living crisis sharpens its teeth and continues to cause financial anxiety for millions of households around the world, the need for banks to start encouraging their customers towards healthier financial behaviours is becoming more important than ever, and we’re confident that we can support them in that transition.”