Worldline and JD Sports deepen partnership through micro-donations at payment terminals

Payment service Worldline and UK sports-fashion retailer JD Sports have strengthened their partnership by integrating Pennies’ micro-donation app to payment terminals. 

Customers of JD Sports will be able to make charitable donations at the point-of-sale, as Wordline adds another payment service option to the retailing brand. 

Pennies is a fintech firm that focuses on charity donation payments, integrating a digital charity box option at payment terminals. Worldline has enlisted the services of the fintech charity, having worked for over a decade on micro-donations since their initial partnership began in 2011. 

JD customers will be able to make a charitable donation once tapping/inserting their card on the payment terminal. This will then prompt an app which asks if they would like to add 20p to their purchase towards the JD Foundation charity. 

Traci Corrie, JD Foundation Chair and Trustee, said: “The JD Group and the JD Foundation are excited to work with Worldline on this project which will raise vital funding for women and girls in the name of Together We Can and will support both local communities and the wider supply chain.  

“The management of the journey has been seamless and the experience of Worldline has been invaluable in ensuring the successful roll out of this exciting venture.”

This payment solution will help the payment journey run faster, enable quicker charitable donations and allow JD Group to engage more proactively with their customers. 

The product is currently running across 151 locations and aims to be fully implemented in Q3 to 679 stores in the UK to companies such as JD Group, Tessuti, Size?, Go Outdoors and more. 

“We are very excited by this launch. We have a long and hugely successful partnership with JD Group and this additional service we provide will assist in fulfilling their ambitions towards supporting charities,” added Guillaume Pascal, Head of Global Sales & Verticals, Merchant Services, at Worldline.

“This reinforces Worldline’s ability to partner with third parties and provide additional services outside of payments.”