Payment Expert’s Fintech Unwrapped delivers the latest and developing news that has shaped the sector over the course of the week.
This week, Worldline harnessed AI to enable businesses across the globe to perform new payment routes and automate authorisation rates. Meanwhile, Tap to Pay on iPhone launched on Cash App for the first time.
Worldline leverages AI to automate global payment routes
Worldline has become the latest payments company to unveil an AI-powered solution, launching a new intelligent routing system on 16 July designed to optimise global payment processing for merchants.
The new tool uses real-time transaction data analysis to dynamically select the most effective payment route across acquirers, with the goal of increasing authorisation rates and maximising profit margins.
The system operates via Worldline’s omnichannel platform, supporting multi-currency transactions and global reach without the need for manual intervention.
During its pilot phase, Worldline reported a 2% increase in authorisation rates, with one merchant recording a €1.63 million uplift in revenue as a direct result of improved routing performance.
“With AI-driven routing, we’re enhancing authorisation rates through smarter decision-making and unlocking new revenue for our customers,” said Khalil Kammoun, Head of Shared Services at Worldline.
Tap to Pay on iPhone lands on Cash App
Block’s Cash App has rolled out Tap to Pay on iPhone, enabling its business sellers to accept contactless payments directly from their iPhones without the need for additional hardware.
Launched on 15 July, the feature allows sellers to accept payments via credit and debit cards, Apple Pay, and other digital wallets. Integrated within the Cash App iOS app, Tap to Pay also enables businesses to track sales, manage operations, and scale their offerings from a single mobile interface.
With the addition of Tap to Pay, Cash App aims to simplify the payment experience for micro and nano businesses, eliminating manual processing and hardware setup, while offering instant payment acceptance.
“Tap to Pay on iPhone opens up sellers to businesses outside the Cash App community, to the growing share of customers who use contactless debit or credit card, or a mobile wallet,” said Owen Jennings, Head of Business at Block.
“It’s a powerful way to ensure micro and nano sellers never miss a sale. We’re meeting them where they are – distributing Square’s industry-leading tools to a new generation of smaller, next-gen sellers, natively within Cash App.”
Cashflows & GoCardless team up to provide A2A payouts
Cashflows introduced Cashflows Payouts on July 17, a new real-time, account-to-account (A2A) payment solution through the assistance of GoCardless.
The service enables instant and secure payouts via a self-service portal, handling refunds, winnings from competition games, insurance claims and other payouts to send directly into the customer’s bank account.
GoCardless integrated the interface that supports these payouts for merchants by allowing them to accept payment requests by collecting the customers bank details using Confirmation of Payee to authorise the payout.
“Cashflows Payouts is designed to eliminate the delays and complexity businesses often face when sending payments,” said Hannah Fitzsimons, CEO of Cashflows.
myTU leverages Visa & Mastercard’s cross-border capabilities
Lithuanian digital bank myTU onboarded onto Visa Direct and Mastercard Cross-Border Services on July 15 to support its payment offerings.
By tapping into the two global card networks’ global cross-border solutions, myTU can support businesses with real-time payouts for gig-economy payments and insurance claims, amongst others, directly into customers’ bank accounts.
“This launch aligns with our strategy to empower partners with scalable global payout solutions and further solidifies our role as a next-gen payments infrastructure provider,” said Raman Korneu, Co‑Founder and CEO at myTU.
New Paymentology Dubai office to serve as innovation hub
Paymentology announced the opening of a new office in Dubai on July 16, continuing its expansion and commitment across the Middle East.
Paymentology’s new Dubai office is driven by its growing client base, such as Wio, Mamo, and Zand, and a rising demand for advanced payment infrastructures. The company will use the office as a hub to develop new payment services tailored to the needs and digital transformation of the Middle East.
“The Middle East has reached an inflection point. We’re seeing governments prioritise financial innovation, regulatory frameworks that support experimentation, and a new generation of digital banks gaining real traction,” said Jeff Parker, CEO of Paymentology.
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