Global payment services leader Wordline has partnered with Dubai-based Telr to enhance e-commerce payments via the latter’s payment gateway.
Recognising the potential of the developing UAE payments ecosystem, Worldline will provide Telr with a full range of its payment services and capabilities to simplify online transactions for global online businesses across Dubai and wider UAE.
The partnership will combine Worldline’s global payments expertise with Telr’s local market knowledge and strong relationships to empower e-commerce businesses to access local and international cards and mobile payments, with localised checkout processes.
There is also a focus on providing higher approval rates and optimised costs to relevant UAE businesses, as well as local remittance fees, cross-border capabilities in more than 20 currencies and enhanced fraud and chargeback protections.
Khalil Alami, Founder and CEO of Telr, said: “Telr is committed to leading digital payment innovation and redefining the e-commerce landscape in the UAE.
“Our dynamic partnership with Worldline amplifies our commitment to driving growth and groundbreaking solutions, ensuring merchants reach unprecedented success and flourish in the UAE’s rapidly advancing digital landscape.”
Worldline noted that the UAE is becoming an “strategically important market in the Middle East and African regions” recognising its potential for adopting next-generation payment innovations and services.
Over the past 20 years, the UAE has become a global hub for investment and tourism, thanks to its strategic location and low-tax environment. E-commerce has seen rapid growth in this respect, with a 20% CAGR since 2017 and revenues expected to reach $10.7bn by 2029.
In response to the Middle Eastern’s developing reputation, Worldline will launch a UAE solution as part of its strategy to help businesses tap into high-growth markets such as Türkiye, South Korea and Thailand.
Guillaume Tournand, Head Strategic Expansion and Solution Partners at Worldline Merchant Services, said: “At Worldline, we are deeply committed to building solutions for high-growth e-commerce markets that are challenging to enter.
“Our goal is to help our customers operate like a local – simplifying complexities and boosting profitability. By integrating with the UAE’s vibrant payment landscape, we will help empower global e-commerce businesses to connect with UAE consumers effectively.
“Together with our local strategic partners Telr, our combined solution ensures access to popular payment methods, improved performance through local acquiring, and flexible remittance solutions, making their expansion into the UAE both seamless and successful.”
