Google Wallet has become available to users in 39 global markets as the tech giant evolves its venture into payments. 

The roll out of the offering marks the further step of Google into the payment space – as it brings together loyalty cards and payment apps in order to elevate efficiency within the transactional journey. 

Google initially released the idea of the new wallet in May, at a time when combining digital identification and passports was deemed crucial given vaccine passports were at the heart of getting global economies back to normality following the pandemic. 

The latest offering enhances personalisation whilst also focusing on efficiency as it embraces the full spectrum of loyalty cards, as well as event tickets. 

It builds on Google’s continued focus on the card payment experience – with it also announcing earlier in the year that it is adding an autofill virtual card number system in its Chrome search engine allowing for quicker and more efficient online purchases. 

The feature will allow users to hide their credit or debit card details, with a one-click solution for completing a transaction. Google states they have added the feature to support secure transactions for websites that do not support payment options such as Google or Apple Pay

The virtual card feature seeks to become more of a transaction by transaction function, relying on its one-click payment solution, eliminating the friction often experienced during a traditional payment process.