MiFinity expands iGaming presence with launch of affiliate programme 

MiFinity has strengthened its presence in gaming with the launch of its affiliate programme. 

As part of the expansion, MiFinity will pay commission up to 35%, including on all transfer to and FX fees – a move that the firm underlined has attracted significant interest in pre-launch sign-ups from new affiliates. 

“We’re very excited to launch MiFinity Affiliates,” said MiFinity CEO Paul Kavanagh: “In the last 18 months, we have experienced rapid growth in terms of customers, transactions, operators, services, and market penetration. So, it’s the perfect time to launch the affiliate programme and add another great service to our offering.

“MiFinity Affiliates is integral to our ambitious growth plans for 2022 and beyond. Our success is intrinsically linked to the success of our merchants and affiliate partners, which is why we’ve designed an affiliate programme that offers the highest commission rates, paying lifetime commissions, to help them achieve more.

“Our users are global customers who can use their eWallet at any of our merchants’ online sites, currently over 300 live iGaming brands. However, they can also use it to send money to almost anywhere globally with instant eWallet to eWallet transfers and via money transfer.”

Seeking to deepen its backing of the industry, the group also outlined that it is focusing on conversions and elevating efficiency for payment firms. 

Kieron Nolan, MiFinity’s CFO, added on the growth: “Our dedicated affiliate marketing team has years of experience helping companies drive conversions and revenue through bespoke campaigns and their expert support. 

“As well as investing in talent, we have also invested significantly in our enterprise affiliate platform to help our affiliate partners manage their programmes, track conversions and access payments. We think it’s a fantastic opportunity for our affiliate partners to accelerate their growth, along with ours.”

It builds on MiFinity’s growth within the eWallet space, as it provides users in the EU and UK with a free virtual IBAN that allows transfers to the eWallet with no fees to pay.

Kavanagh also stated on the company’s growth: “I’m proud to say that as well as seeing significant growth in new customer acquisitions, we also have the highest customer retention rate in the industry. I believe that’s because we’ve focused on making transactions easy and secure, and building great relationships with our user community.”