Announcing the partnership between PayNearMe and fintech firm Pin4 at the SBC Summit North America 2021, company VP of iGaming & Sports Betting Leighton Webb underscored that omnichannel payment options are ‘growing in importance’ for players.

“Omnichannel in terms of being able to provide multiple, maximum choices for the user in terms of deposits and withdrawals, is growing in importance from the operators in this space,” said Webb.

“The Pin4 announcement really ties into that omnichannel strategy. It was a great opportunity for us to announce that and get it in front of industry leaders and customers of ours in person, here in New Jersey.”

The Pin4 collaboration introduced PayNearMe users to the option of withdrawing available winnings from an ATM without having to use a physical card.

Furthermore, Webb shared his expectation that this is only the beginning of the omnichannel payment revolution in the US betting and gaming market, with much more innovations focused on smoother user experience on their way.

“You’re going to see more states continue to regulate. Speaking from a payments side, you’re going to see a lot of emphasis on improving the player experience from a payments perspective,” Webb added.

“One way that I think about this is you kind of have payments 1.0 data and 2.0 data as it evolves. And really, the first part of when the industry launched in 2013 was really just getting the connectivity in place and being able to process.

“And now we’re at the point where it’s really focusing on the user experience, making it more seamless and better, and that’s where Moneyline comes into play, making it easier in terms of moving money, whether it’s a deposit or withdrawal for the user.”