Klarna is launching its rewards program and pay now option to customers in the UK, allowing customers to buy now on Klarna products and in return, receive user points for their instant purchase. 

The new rewards program means customers can also receive user points by making payments on time by using Pay Later or the Pay in 3 options, according to a Klarna statement

For customers of Klarna who receive user point benefits from the rewards program, they can use these for discounted prices at brands such as Decathlon, Caffe Nero, River Island and more. 

“With our rewards program, we help customers get more out of every pound they spend and reward responsible use of buy now, pay later by putting emphasis on repayment, not purchase,” states Alex Marsh, Head of Klarna UK. 

“This contrasts with traditional credit card providers which encourage irresponsible spending by rewarding consumers for making a purchase but then charge double-digit interest when they can’t afford to repay their bill at the end of the month.” 

The rewards program is also a part of a larger expansion for Klarna into nine new markets that include Australia, Ireland, France, Italy, Spain, Portugal, Poland, Canada and New Zealand. 

Introduced in September 2020, Klarna launched the rewards program in the United States and Australia in which they have 4 million members. 

The rewards program announcement also comes in light of Klarna’s recently announced ‘Klarna Card’, where they have opened a waiting list in the US for.