Cryptocurrency exchange platform Binance has become an official sponsor of the 2021 TotalEnergies Africa Cup of Nations (AFCON) tournaments, which began 9 January.
The collaboration sees the brand become the exclusive blockchain platform for the organisation whilst it makes its debut in African football.
Yi He, Co-Founder, and CMO of Binance, commented: “With a population of 1.2 billion Africans and the prevalence of blockchain technology & its use cases, we believe the African continent could lead the future of the blockchain industry.
“We will continue to put in our efforts in pushing the mainstream adoption of crypto so that more people can understand crypto, and understand Binance.”
Furthermore, the enterprise will also become the official partner of the Assist of the Day/Binance Assist of the Week/Binance Assist of the Tournament, which will be promoted across CAF’s social media channels and across all six venues in five cities in the host country.
The Cup kicked off last Sunday at the Olembe Stadium in Yaounde, and it has been reported that over 160 nations will broadcast the tournament with an audience of around 300 million.
Veron Mosengo-Omba, CAF’s General Secretary, commented: “I am delighted to welcome Binance as an official sponsor of the AFCON tournament this year. Through this partnership with CAF, Binance will connect further with its users and the African community through football.
“CAF is ready to embrace blockchain-based technology and its impact on the future of African football development. I am certain that together with Binance, we can take African football to a new level.”
The Africa Cup of Nations starts the sports calendar of the year for Africa, as Emmanuel Babalola, Binance Director for Africa, regarded football as the ‘most popular’ sport in the country.
He added: “It unites the entire continent and as the leading blockchain ecosystem, we are proud to be an official sponsor of the AFCON tournament. This corroborates our mission to take crypto mainstream across the continent.”
In a further expansion in football, recent months also saw S.S. Lazio announce an agreement with Binance, as the latter became the club’s main jersey sponsor. This gained further recognition for the platform as the company was also involved in communication activities which started from the club’s clash with Inter Milan.