Binance has entered the world of sports sponsorship and NFTs through a new collaboration with Lazio.
The link will see the firm become the club’s new main shirt sponsor, as part of a two-year deal, wich has a potential one-year extension.
President of Lazio, Claudio Lotito, commented: “We are very satisfied with this new international collaboration. Our partnership with Binance will allow us to extend our digital presence and connect with our fans and followers from all over the world like never before.”
The Binance brand will debut on the Lazio jersey and in all communication activities starting from the club’s upcoming clash with champions Inter Milan.
Furthermore, the collaboration could see the company elevate its status in Europe as it benefits from the exposure of partnering with one of the region’s most decorated clubs, which will likely be playing in European competition in the new year.