BtoBet strengthens payments portfolio in Africa with new partnerships

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Sportsbook and gaming platform provider BtoBet has bolstered its payments portfolio for its partners in Africa with the integration and implementation of SafeCharge, Multi Pay, and MTN MoMo

The collaborations seek to optimise the deposits and withdrawals processes for the firm in the region.

Commenting on the new payment methods, BtoBet’s Chief Marketing Officer Sabrina Soldà said: “With our continuing plans for expansion in all regulated markets, we are constantly seeking partners with a proven track record who can deliver an optimal payment service to our partners and their players.

“Particularly when it comes to Africa, in what many deem to be a complex market, we seek partners who can provide the hands-on experience and business intelligence needed for our partners to expand effectively and rapidly in the region.

“Cashless transactions are the future for the iGaming industry in Africa, given the trends and increased mobile and internet connectivity across the entire continent. With this in mind we must consider factors such as a youthful and tech-savvy population, and how their requirements will impact the industry on the long-term. I am confident that BtoBet’s approach will continue putting our partners in the optimal position of delivering a cashless and bet-stimulating experience for all players in Africa.”