Novibet agrees new partnership with GIG to enhance marketing compliance

Gaming Innovation Group (GIG) has confirmed a new agreement with the UK-based gaming operator, Novibet, as the firm strengthens its focus on compliance. 

The collaboration will see the provision of its automated affiliate marketing compliance screening tool, GiG Comply.

Jonas Warrer, Managing Director of GiG Media, commented: “We are happy to have partnered with Novibet, it’s always a proud moment for us when we add a new partner to our growing list of partners for GiG Comply.  It’s great to see an innovative operator like Novibet place marketing compliance at the forefront of their business strategy, we look forward to supporting them in creating a safer gaming environment for their players.”

GiG’s self-serve compliance solution enables operators like Novibet to scan and check web pages for content including links and iGaming code red words, links and regulatory requirements across multiple jurisdictions. 

The tool works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions. George Gerakanakis, International Affiliate Manager of Novibet, added: “We are looking forward to working with the GiG Comply product to reinforce Novibet’s existing compliance processes. This partnership will help Novibet ensure that our affiliates can continue offering high quality experiences that are fully compliant with regional regulations and requirements.”