Global fintech platform, Rapyd has announced a new partnership with J L Stream (Jaldi Live), to boost payment efficiency for stream users on a global scale. 

J L Stream is available in India, as well as numerous countries globally, offering streamers an opportunity to showcase their talent and engage fans in any language, any time, and receive revenue.

Raj Kundra, CEO, J L Stream, commented: “India has seen a significant increase in digital content consumption in the past few years and more users are likely to switch from traditional channels to app-based digital content. 

“Rapyd and its comprehensive, secure payment platform provide us with the necessary payment capabilities to quickly scale and grow. This partnership allows us to focus on our core product and the features that make us unique, as well as global growth, while Rapyd takes care of the complexities around how users pay and how streamers like to be paid.”

The social live-streaming app is promoted by Bollywood actor Shilpa Shetty Kundra, entrepreneur Raj Kundra, and an advisory board of industry visionaries including Raj Nayak – former chief of Viacom, Bunty Bahl – CEO at ITW Playworx Media and Entertainment, and Nandan Jha – former COO Ease My Trip. 

Rapyd Collect allows J L Stream to accept payments from users around the world in their locally-preferred way – including bank transfers and Netbanking, local eWallets, and credit or debit cards. Indian consumers, for example, can pay with UPI, Netbanking, any Indian debit or credit card, and most eWallets including Paytm and PhonePe when they consume live streams or play games on J L Stream.

Joel Yarbrough, Vice President for Asia Pacific, Rapyd, added: “With COVID-19 accelerating digital consumption patterns in India, businesses need simple solutions to resolve their payment challenges in a timely manner. I am excited that Rapyd is powering the payment infrastructure for J L Stream to help them offer a superior streaming experience in India, and is supporting J L Stream’s ambitious expansion plans around the world.”