Fantasy sports operator Footstock has announced the relaunch of its affiliate programme in collaboration with Paysafe’s marketing technology and services provider Income Access.
The relaunch will see the partners leverage the Income Access software, whilst Footstock will utilise Paysafe’s in-house affiliate management team and network to drive acquisition and retention efforts.
Using Paysafe’s programme via the Income Access platform, Footstock will ensure that its marketing partners gain access to a multi-channel tracking and reporting solution as well as an ad serving tool for strategic targeting.
“As a young and rapidly growing platform, we’re excited by the potential that an affiliate software such as Income Access provides us through its wide range of tools, expert support and incentives to affiliates,” said Araz Heydariyehzadeh, Chief Commercial Officer at Footstock.
“Empowered by this partnership, Footstock is bringing an exciting new affiliate proposition to the iGaming space, with a fresh opportunity for content creators and expert affiliates to benefit from their experience and creativity.”
Tara Wilson, Chief Operating Officer at Paysafe’s Income Access, added: “By partnering with an innovative and distinct brand like Footstock, we’re further establishing our presence in the fantasy sports vertical.
“Our collaboration on this programme relaunch will see Income Access’ influential affiliate network and technology drive the brand’s sustainable long-term success.”
Footstock is licensed and regulated by the UK Gambling Commission and offers users a blend of play trading and fantasy football via desktop and mobile applications using real cash, as well as allowing customers to wager player cards or purchase player packs in the games section.
Furthermore, the firm provides its affiliates with a dedicated account manager as well as access to compensation models, with the possibility of being promoted to the Footstock Premium Programme with uncapped CPAs and lifetime profit share features.
A previous partnership with Rightlander in September 2020 enabled Footstock to further enhance its affiliate compliance capabilities as well as its social responsibility credentials.