Paysafe has partnered with global video game commerce company Xsolla to create Xsolla Wallet, an embedded finance solution that aims to empower creators and developers.
The payments platform has teamed up with Xsolla with the aim of providing equal access for developers, creators and everyone in the creator economy with embedded finance solutions for the video game industry, via Xsolla Wallet.
The embedded finance solution has been designed specifically for developers and creators, looking to help developers overcome monetization and engagement challenges whilst simplifying the process of providing attractive incentives for creators.
David Stelzer, President of Xsolla, commented: “By bringing together our expertise and the Xsolla Wallet’s embedded finance functionality, we are bringing developers and creators together in an unparalleled financial ecosystem tailored for video games.
“We aim to provide an equal opportunity for every developer, creator, and influencer to have fast and secure access to ways to monetize their work in the global creator economy.”
In terms of developers, Xsolla Wallet aims to make global compliance easier with built-in KYC and tax interview services, allowing developers to innovate instead of dealing with administrative tasks.
Another advantage for developers is the Xsolla Partner Network (XPN), enabling them to attract, manage and reward creators and influencers within the expansive Xsolla gaming ecosystem.
Creators will benefit from Xsolla Wallet as they will have a direct and convenient way to spend their earnings using the Xsolla Mastercard as well as being able to aggregate their earnings from other platforms, meaning creators can manage diverse income streams such as merchandise sales and crowdfunding.
Sherri Haymond, EVP of Global Digital Partnerships at Mastercard, said: “As a long-standing supporter of the video gaming community, Mastercard is thrilled to continue building on our partnership with Xsolla, delivering choice and value to creators and developers alike with the launch of the Xsolla Mastercard.
“Together we’re enabling convenient, seamless payments options that add tools to developers’ toolkits, help solve challenges for creators and foster an inclusive gaming community for all.”
Xsolla has said that its partnership with Paysafe reflects its dedication to supporting content creators’ needs through embedded finance solutions.
Aaron Gale, VP of Sales & Account Management, Video Games at Paysafe, stated: “We are proud to strengthen our partnership with Xsolla to provide value and exceed customer expectations with our payment solutions, further enhancing gamers’ playing and payment experience globally.
“Every gaming experience starts with a payment, and we are dedicated to turning these transactions into part of the overall experience, to fuel the fun and champion customer engagement and loyalty.”
Paysafe has also emphasised the role of payments in the gambling industry, as earlier this year Zak Cutler, the firm’s President Global Gaming, cited data from a survey conducted by Paysafe showcasing the value customers place on payments as part of the wider bookmaking experience.
